Diffusion of Innovations
The Diffusion of Innovations model provides a visual understanding of how new ideas, technologies, or in our case, conservation agriculture practices, spread through a population. It also helps us segment … Continue reading
Outreach In Action: Tammy and Darwin
Tammy and Darwin’s families go way back, having farmed together in central Iowa for generations. Their working relationship, built on trust and shared goals to be productive and right by … Continue reading

Outreach In Action: Solving Problems With Cover Crops
Sharing the numerous benefits of cover crops isn’t always enough. By framing a practice as a solution to a specific operational or resource problem your audience has, you can provide … Continue reading

Event Flier: New Ways and New Challenges
Risk management can be one of the harder events to draw in new audiences. This example from Between the Lakes Demonstration Farm Network highlights the idea of equipping farmers with … Continue reading

General Conservation Information
Implementing conservation practices can require significant technical skill and information. Luckily, there are numerous resources out there that provide information about how to implement, manage, and improve conservation and soil … Continue reading

Cover Crops
There are many fantastic resources about cover crop benefits, species selection, and management. These are some of the most useful websites, fact sheets, and organizations supporting this important soil health … Continue reading
Evaluation Idea: Exit Tickets
Keeping event evaluations short is often a successful strategy in getting audiences to complete them. Providing an incentive to complete them is another good strategy. Exit tickets tick both of … Continue reading
Outreach in Action: The Roots
Effective outreach begins with being able to tell your “why”. This could include your reasons for conservation specifically, or for farming in general. Women Food & Ag Network’s (WFAN) Stewardship … Continue reading

Event Flier: Supper and Soil
We love using food as a way to draw people in! This event does that by including “supper” in the title. The event is family-friendly, featuring a bbq dinner, soil … Continue reading

Event Flier: Farming for the Bottom Line
Farming is complex profession; farmers are important stewards of their land, and often have multi-generational ties to their land. At the end of the day, though, farms are businesses and … Continue reading

Event Flier: Cultivating Soil Health
Soil health can be a powerful motivation for adopting new practices. Healthy soils have numerous benefits, both for the environment and the farmer. This example from Minnesota uses the soil … Continue reading
Evaluation Example: Plus/Delta
Sometimes you may just need some quick feedback about the positive and negative impressions of your events. If you only need some basic feedback from your audience, you may want … Continue reading