Where do Farmers Get Information?
When communicating about conservation issues with agricultural producers and landowners, it is important to recognize where and how these audiences typically seek out information. Like any group of people, the … Continue reading
Creating Connection Through Culture
Culture is the shared values, ideas, and beliefs that allow us to connect with the communities around us. Culture is the cornerstone to crafting outreach approaches that will be well-received … Continue reading
Design Dos and Don’ts for Agricultural Outreach
As outreach professionals, we wear many hats. A few of these hats may include marketing and design for our events. It can be easy to fall into the trap of … Continue reading
Overcoming Barriers by Encouraging Partnership
Conservation practices are one of the largest group projects ever. For a fully changed landscape and lasting change, sustainable partnerships and shared understandings must take priority in our planning efforts. … Continue reading
Event Flier: Mastermind Dinner for Farm Women
Oftentimes, we want our events to be a catch-all. We try to get the largest number of attendees without truly diving into the different audiences we want to build relationships … Continue reading
Event Flier: Soil to Plate Excusive Dinner Event
It’s okay to think outside of the box! Farm walks and field days are plentiful; don’t be afraid to explore different types of events that will draw in new audiences. … Continue reading
Event Flier: Partnering With Farmers to Improve the Land
Farmers like events that are tailored to their specific landscapes and problems. Farmer’s first language can be used to draw in audiences that otherwise ignore event titles that heavily focus … Continue reading
Formulating Your Core Message
Ditching the science is a key part of telling your story. Why should people care? How does your program add value to the land and its people? What would happen … Continue reading
Planning and Evaluation
Successful outreach often hinges on the ability to plan, manage, and evaluate an outreach program. This module introduced participants to planning tools they can use to more effectively build and … Continue reading
Reframing to Fit Target Audience Decision Making
Message framing is a central concept for successful outreach. If we want to begin reaching new audiences, especially middle adopters, we must adjust our frames to draw in specific groups. … Continue reading
Finding, Preparing and Managing Speakers
Events can be a pivotal tool in reaching new audiences. While outreach professionals play a key role in setting the stage at events, they are not the only stakeholders who … Continue reading
Messaging to Middle Adopters
Let’s ditch the science for a second. To change the behaviors of middle adopters, we must speak their language. Avoiding perceived risks, being honest about conservation practices, and providing solutions … Continue reading