Creating Connection Through Culture

Culture is the shared values, ideas, and beliefs that allow us to connect with the communities around us. Culture is the cornerstone to crafting outreach approaches that will be well-received … Continue reading

Design Dos and Don’ts for Agricultural Outreach

As outreach professionals, we wear many hats. A few of these hats may include marketing and design for our events. It can be easy to fall into the trap of … Continue reading

Overcoming Barriers by Encouraging Partnership

Conservation practices are one of the largest group projects ever. For a fully changed landscape and lasting change, sustainable partnerships and shared understandings must take priority in our planning efforts. … Continue reading

Event Flier: Mastermind Dinner for Farm Women

Oftentimes, we want our events to be a catch-all. We try to get the largest number of attendees without truly diving into the different audiences we want to build relationships … Continue reading

Event Flier: Soil to Plate Excusive Dinner Event

It’s okay to think outside of the box! Farm walks and field days are plentiful; don’t be afraid to explore different types of events that will draw in new audiences. … Continue reading

Event Flier: Partnering With Farmers to Improve the Land

Farmers like events that are tailored to their specific landscapes and problems. Farmer’s first language can be used to draw in audiences that otherwise ignore event titles that heavily focus … Continue reading

Formulating Your Core Message

Ditching the science is a key part of telling your story. Why should people care? How does your program add value to the land and its people? What would happen … Continue reading

Planning and Evaluation

Successful outreach often hinges on the ability to plan, manage, and evaluate an outreach program. This module introduced participants to planning tools they can use to more effectively build and … Continue reading

Reframing to Fit Target Audience Decision Making

Message framing is a central concept for successful outreach. If we want to begin reaching new audiences, especially middle adopters, we must adjust our frames to draw in specific groups. … Continue reading

Finding, Preparing and Managing Speakers

Events can be a pivotal tool in reaching new audiences. While outreach professionals play a key role in setting the stage at events, they are not the only stakeholders who … Continue reading

Messaging to Middle Adopters

Let’s ditch the science for a second. To change the behaviors of middle adopters, we must speak their language. Avoiding perceived risks, being honest about conservation practices, and providing solutions … Continue reading

Understanding Behavior Change and Social Norms

Need a refresher on how people make decisions? Remember, knowledge and awareness aren’t the only factors that influence behavior change. Focusing on middle adopter motivations, social norms regarding conservation practices, … Continue reading

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