Oftentimes, we want our events to be a catch-all. We try to get the largest number of attendees without truly diving into the different audiences we want to build relationships with to influence change. What if we told you audience segmentation is key to reaching your goals and creating outreach events that are thoughtful and make your target audiences feel heard? Breaking down your events by age, farm type, family style, and more allows for targeted outreach to reach your goals.
