Culture is the shared values, ideas, and beliefs that allow us to connect with the communities around us. Culture is the cornerstone to crafting outreach approaches that will be well-received by your target audiences. Tap into shared jokes, local pride, and more to create unique messaging that highlights the community aspect of agriculture. Check out some examples of a culture-centered outreach approach in action and see how you can use culture in your own messaging.
Download: Creating Connections Through Culture