Practice Characteristics
A wide range of factors can influence a farmer or landowners’ decision to adopt a new practice, but perhaps among the most important are the perceptions and attitudes people hold … Continue reading
Theory of Planned Behavior
Information alone is often not enough to influence a behavior change. Understanding how people actually make decisions is crucial for developing the right message to engage and influence your intended … Continue reading
Diffusion of Innovations
The Diffusion of Innovations model provides a visual understanding of how new ideas, technologies, or in our case, conservation agriculture practices, spread through a population. It also helps us segment … Continue reading