Practice Characteristics

A wide range of factors can influence a farmer or landowners’ decision to adopt a new practice, but perhaps among the most important are the perceptions and attitudes people hold … Continue reading

Theory of Planned Behavior

Information alone is often not enough to influence a behavior change. Understanding how people actually make decisions is crucial for developing the right message to engage and influence your intended … Continue reading

Diffusion of Innovations

The Diffusion of Innovations model provides a visual understanding of how new ideas, technologies, or in our case, conservation agriculture practices, spread through a population. It also helps us segment … Continue reading