The Diffusion of Innovations model provides a visual understanding of how new ideas, technologies, or in our case, conservation agriculture practices, spread through a population. It also helps us segment our audience based on how they make decisions, and suggests ways we can better craft our messaging to appeal to specific target audiences. In this concept refresher, Luke Petersen breaks down this important theory that underpins NWF’s approach to improved conservation outreach.

Luke Petersen • February 7, 2023 • ,