Motivations First

Effective communication begins with understanding your intended audience. In persuasive communications, the next step is to understand what motivates people to take the actions we are promoting. In this short … Continue reading

Practice Characteristics

A wide range of factors can influence a farmer or landowners’ decision to adopt a new practice, but perhaps among the most important are the perceptions and attitudes people hold … Continue reading

Theory of Planned Behavior

Information alone is often not enough to influence a behavior change. Understanding how people actually make decisions is crucial for developing the right message to engage and influence your intended … Continue reading

Diffusion of Innovations

The Diffusion of Innovations model provides a visual understanding of how new ideas, technologies, or in our case, conservation agriculture practices, spread through a population. It also helps us segment … Continue reading