Farmers like events that are tailored to their specific landscapes and problems. Farmer’s first language can be used to draw in audiences that otherwise ignore event titles that heavily focus on technology and conservation practices. This flyer is for a free event targeting landowners who are interested in protecting or increasing soil nutrients, may want to know more about conservation leases or agreements, and those who are interested in learning more about how conservation benefits their land. Land owners, especially those who don’t operate the operations on their land, can be forgotten audience segments. Using messaging that focuses on this audience can be a great way to gain increased support for sustainable farming practices.
