Ditching the science is a key part of telling your story. Why should people care? How does your program add value to the land and its people? What would happen if your program went away? Creating your core message is crucial and supplies your team with an easy way to remember and share your core message, program purpose, and values. This worksheet can be used to remind funders and outside partners why your work matters. Take a moment to think through current threats to your work, then craft a compelling and convincing message to outsiders.
Download: Formulating Your Core Message