Farming is complex profession; farmers are important stewards of their land, and often have multi-generational ties to their land. At the end of the day, though, farms are businesses and must turn a profit to keep going. Soil health practices impart important operational and economic benefits to the farm. This conference flier from North Dakota is a powerful example of how to link soil health to the economic and personal needs of producers.
Targeting specific audiences is a great example of using framing to reach new audiences. Women landowners are typically an underserved demographic that may find comfort in being in like-minded groups … Continue reading
Effective communication begins with understanding your intended audience. In persuasive communications, the next step is to understand what motivates people to take the actions we are promoting. In this short … Continue reading