Targeting specific audiences is a great example of using framing to reach new audiences. Women landowners are typically an underserved demographic that may find comfort in being in like-minded groups versus showing up as the newbies amongst other landowners who are typically the leading voices in sustainable farming spaces. One of the main highlights of their program is not being afraid to make decisions and own your expertise whether you’re a pro with sustainable practices or have an interest in learning more.

Credit: Women Food & Ag Network
Kennedy Mayfield-Smith • February 23, 2024 ,