Soil health can be a powerful motivation for adopting new practices. Healthy soils have numerous benefits, both for the environment and the farmer. This example from Minnesota uses the soil health frame as headline for a farmer conservation event. This event combines multiple benefits to connect with different types of audience motivations, including soil health, alternative forages, and an important lifestyle consideration: rural stress.
Targeting specific audiences is a great example of using framing to reach new audiences. Women landowners are typically an underserved demographic that may find comfort in being in like-minded groups … Continue reading
Effective communication begins with understanding your intended audience. In persuasive communications, the next step is to understand what motivates people to take the actions we are promoting. In this short … Continue reading