Soil health can be a powerful motivation for adopting new practices. Healthy soils have numerous benefits, both for the environment and the farmer. This example from Minnesota uses the soil health frame as headline for a farmer conservation event. This event combines multiple benefits to connect with different types of audience motivations, including soil health, alternative forages, and an important lifestyle consideration: rural stress.

Credit: Centra Sota Cooperative
Adam Reimer • January 31, 2023