Framing is among the most powerful communication tools available to us. Framing refers to the concepts and ideas we use to present a topic. Frames help to bring certain emotions, attitudes, and experiences to the front of mind. By being intentional with the frames we use in our outreach efforts, we can match our information to the motivations of our intended audience. We can reset preconceived notions, present conservation as a solution to existing problems, and connect with deeply held values that support new approaches to agriculture.
We introduce alternative frames for conservation communications in the Grow More training. To help you apply this concept to your efforts, you can use the worksheet below to develop communication frames for conservation events.
Download: Framing Your event