Planning for Outcomes

Effective outreach begins with planning. Your farmer engagement activities—field days, winter workshops, newsletters, social media posts—should all be designed strategically to accomplish your conservation goals. It is important to keep … Continue reading

SMART Planning: Designing Effective Outcomes

To be truly effective planning tools, your goals and desired outcomes need to be focused and measurable, so you can determine whether you are actually achieving them or not. The … Continue reading

Messaging for Conservation Events

Planning conservation outreach events requires not only thinking about logistics (demonstrations, presentations, food, etc.) but also the speakers and communication frames we are going to incorporate. This worksheet can be … Continue reading

Logic Models: Situational Analysis

To effectively plan and implement conservation outreach efforts, it is important to have a clear understanding of the problem we are trying to address. Clearly identifying the problem and its … Continue reading

Framing Conservation Events

Framing is among the most powerful communication tools available to us. Framing refers to the concepts and ideas we use to present a topic. Frames help to bring certain emotions, … Continue reading

Establishing Outreach Goals and Objectives

Effective outreach planning should always begin by establishing clear desired impacts. We have to have a clear idea of what we are trying to accomplish before we set out with … Continue reading

Logic Models table

Logic Models: Key Elements

Key Elements A logic model is a widely used planning tool that can help with conservation outreach planning and strategic development. This approach links activities—the things you do in your … Continue reading

Logic Models table

Logic Models

Think of a time when you had to tackle a difficult problem. Was it more successful to launch into action without a plan of how you were going to solve … Continue reading