
Planning for Outcomes
Effective outreach begins with planning. Your farmer engagement activities—field days, winter workshops, newsletters, social media posts—should all be designed strategically to accomplish your conservation goals. It is important to keep … Continue reading
SMART Planning: Designing Effective Outcomes
To be truly effective planning tools, your goals and desired outcomes need to be focused and measurable, so you can determine whether you are actually achieving them or not. The … Continue reading
Messaging for Conservation Events
Planning conservation outreach events requires not only thinking about logistics (demonstrations, presentations, food, etc.) but also the speakers and communication frames we are going to incorporate. This worksheet can be … Continue reading
Logic Models: Situational Analysis
To effectively plan and implement conservation outreach efforts, it is important to have a clear understanding of the problem we are trying to address. Clearly identifying the problem and its … Continue reading
Framing Conservation Events
Framing is among the most powerful communication tools available to us. Framing refers to the concepts and ideas we use to present a topic. Frames help to bring certain emotions, … Continue reading

Establishing Outreach Goals and Objectives
Effective outreach planning should always begin by establishing clear desired impacts. We have to have a clear idea of what we are trying to accomplish before we set out with … Continue reading

Logic Models: Key Elements
Key Elements A logic model is a widely used planning tool that can help with conservation outreach planning and strategic development. This approach links activities—the things you do in your … Continue reading

Logic Models
Think of a time when you had to tackle a difficult problem. Was it more successful to launch into action without a plan of how you were going to solve … Continue reading