Planning conservation outreach events requires not only thinking about logistics (demonstrations, presentations, food, etc.) but also the speakers and communication frames we are going to incorporate. This worksheet can be helpful at identifying the message frames for your events, as well as authentic messengers to deliver the information.
Download: messaging for your event
Targeting specific audiences is a great example of using framing to reach new audiences. Women landowners are typically an underserved demographic that may find comfort in being in like-minded groups … Continue reading
Effective communication begins with understanding your intended audience. In persuasive communications, the next step is to understand what motivates people to take the actions we are promoting. In this short … Continue reading