Where do Farmers Get Information?
When communicating about conservation issues with agricultural producers and landowners, it is important to recognize where and how these audiences typically seek out information. Like any group of people, the … Continue reading
Design Dos and Don’ts for Agricultural Outreach
As outreach professionals, we wear many hats. A few of these hats may include marketing and design for our events. It can be easy to fall into the trap of … Continue reading
Formulating Your Core Message
Ditching the science is a key part of telling your story. Why should people care? How does your program add value to the land and its people? What would happen … Continue reading
Creating User Personas
During one of our trainings, a participant came up to us and said that when they were in the grocery store they took note of products that jumped out to … Continue reading
Social Media Planning
After determining your communication plan, it is time to create your social media plan and start pushing content! During your brainstorming process, you want to keep in mind the different … Continue reading
Communication Design
After determining your audience and planning your schedule, it’s time to design! Design is where you get to let your organization’s personality shine. Posts and their designs should fit into … Continue reading
Communication Pathways
Figuring out where your audience is and what messages resonate the most with them is a key component of our training. Determining the platforms that your audiences use the most … Continue reading