Understand how audiences perceive information and what types of information and messages influence their decisions most.
Learn key concepts for how to appeal to shared values, attitudes, and norms, while also understanding how to speak to different audiences.
Apply key social science concepts to outreach messaging. Participants can apply specific examples of successful outreach approaches to their own settings.
Application and interaction, participants will have the opportunity to learn from each other about the different types of successful message frames.
Learn how to design, promote, and run outreach events that reach new audiences while leveraging the influence of speakers.
Introduction to planning & evaluation tools they can use to more effectively build and manage an outreach strategy designed to reach new audiences.