Course Content
Week 1
Understand how audiences perceive information and what types of information and messages influence their decisions most. Learn key concepts for how to appeal to shared values, attitudes, and norms, while also understanding how to speak to different audiences.
0/3
Unit 1 Checklist: READ ME
Module 1: Introduction to Behavior Change and Social Norms and Culture
24:14
Unit 1 Short Answer Assessment
Week 2
Apply key social science concepts to outreach messaging. Participants can apply specific examples of successful outreach approaches to their own settings. Application and interaction, participants will have the opportunity to learn from each other about the different types of successful message frames.
0/4
Unit 2 Checklist: READ ME
Module 2: Messaging for Middle Adopters
15:45
Module 3: Reframing to Reach New Audiences
16:15
Unit 2 Short Answer Assessment
Week 3
Learn how to design, promote, and run outreach events that reach new audiences while leveraging the influence of speakers. Introduction to planning & evaluation tools they can use to more effectively build and manage an outreach strategy designed to reach new audiences.
0/4
Unit 3 Checklist: READ ME
Module 4: Finding and Working With Speakers
23:31
Module 5: Planning and Evaluation
14:41
Unit 3 Short Answer Assessment
Week 4
Application and interaction, participants will use the tools learned throughout the training to organize their events.
0/4
Unit 4 Checklist: READ ME
Module 6: Planning Your Outreach
07:06
Hosting a Grow More Training
10:21
Unit 4 Short Answer Assessment
Grow More: Offshoots Certification Program

Understand how audiences perceive information and what types of information and messages influence their decisions most. Learn key concepts for how to appeal to shared values, attitudes, and norms, while understanding how to speak to different audiences.

Exercise Files
Resources for Behavior Change.docx
Size: 14.74 KB
Unit 1 Behavior Change & Social Norms_v2.pdf.pdf
Size: 3.35 MB
UnderstandingSocialNorms.pptx
Size: 15.01 MB
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