When communicating about conservation issues with agricultural producers and landowners, it is important to recognize where and how these audiences typically seek out information. Like any group of people, the information habits of farmers vary from person to person. How farmers receive information, from whom, and on what topics are also important for resource and watershed professionals to understand. Just as key is how farmers and landowners incorporate this information into decisions they make on their farm; after all, protecting and enhancing water quality, soil health, and wildlife habitat often relies on these land managers making affirmative changes in their behavior. Check out the resource below to better understand who farmers trust, how we can use this to our advantage, and how we can use these trustworthy communication pathways to create long-lasting change.
Where do farmers get information