As outreach professionals, we wear many hats. A few of these hats may include marketing and design for our events. It can be easy to fall into the trap of reusing that same flier template that’s been around since you started, but reaching new audiences might take a bit more work. Feel like your outreach materials need an update? Need a reminder for design best practices? Check out this 10-minute video highlighting a few basic design dos and don’ts.

Kennedy Mayfield-Smith • May 29, 2025 ,