Grow More: Offshoots Certification Program

About Course

The Grow More: OffshootsProgram will train individuals on the modules in the GrowMore program and will certify individuals to give Grow More trainings themselves. Successful applicants receive individualized coaching and preparation from National Wildlife Federation staff on the science of the successful Grow More program and how trainings can be replicated for their own staff and partners.

The training has 6 modules including, “Introduction to Behavior Change and Social Norms and Culture”, “Messaging for Middle Adopters”, “Reframing to Reach New Audiences”, “Finding and Preparing Speakers”, “Impact and Evaluation” and “Planning Your Outreach”. After each module, participants will be asked to complete a learning assessment activity. Participants must receive 75% or higher on each activity to pass the program.

Each online module consists of a 15-to-20-minute lecture video to watch and one or two articles to read. Each of the four units will be assessed for participant understanding through a short answer reflection, assessment, and an online discussion.

Course Content

Week 1
Understand how audiences perceive information and what types of information and messages influence their decisions most. Learn key concepts for how to appeal to shared values, attitudes, and norms, while also understanding how to speak to different audiences.

Week 2
Apply key social science concepts to outreach messaging. Participants can apply specific examples of successful outreach approaches to their own settings. Application and interaction, participants will have the opportunity to learn from each other about the different types of successful message frames.

Week 3
Learn how to design, promote, and run outreach events that reach new audiences while leveraging the influence of speakers. Introduction to planning & evaluation tools they can use to more effectively build and manage an outreach strategy designed to reach new audiences.

About Course

Course Content

Week 1
Understand how audiences perceive information and what types of information and messages influence their decisions most. Learn key concepts for how to appeal to shared values, attitudes, and norms, while also understanding how to speak to different audiences.

Unit 1 Checklist: READ ME

Module 1: Introduction to Behavior Change and Social Norms and Culture

Unit 1 Short Answer Assessment

Unit 2 Checklist: READ ME

Module 2: Messaging for Middle Adopters

Module 3: Reframing to Reach New Audiences

Unit 2 Short Answer Assessment

Week 3
Learn how to design, promote, and run outreach events that reach new audiences while leveraging the influence of speakers. Introduction to planning & evaluation tools they can use to more effectively build and manage an outreach strategy designed to reach new audiences.

Unit 3 Checklist: READ ME

Module 4: Finding and Working With Speakers

Module 5: Planning and Evaluation

Unit 3 Short Answer Assessment

Week 4
Application and interaction, participants will use the tools learned throughout the training to organize their events.

Unit 4 Checklist: READ ME

Module 6: Planning Your Outreach

Hosting a Grow More Training

Unit 4 Short Answer Assessment

About Course

Course Content

Week 1 Understand how audiences perceive information and what types of information and messages influence their decisions most. Learn key concepts for how to appeal to shared values, attitudes, and norms, while also understanding how to speak to different audiences.

Week 3 Learn how to design, promote, and run outreach events that reach new audiences while leveraging the influence of speakers. Introduction to planning & evaluation tools they can use to more effectively build and manage an outreach strategy designed to reach new audiences.

Week 4 Application and interaction, participants will use the tools learned throughout the training to organize their events.

Week 1
Understand how audiences perceive information and what types of information and messages influence their decisions most. Learn key concepts for how to appeal to shared values, attitudes, and norms, while also understanding how to speak to different audiences.

Week 3
Learn how to design, promote, and run outreach events that reach new audiences while leveraging the influence of speakers. Introduction to planning & evaluation tools they can use to more effectively build and manage an outreach strategy designed to reach new audiences.

Week 4
Application and interaction, participants will use the tools learned throughout the training to organize their events.